While browsing through my neighborhood grocery store the other day, I came across a green and white box of XBox-branded fruit rolls. The overwhelming urge to review this gaming/snack hybrid bested my usual rule about not eating anything with the word XBox on it, so I threw down the two bucks and took a box home.
The logo on the box, which matches what is imprinted on the neon green rolls, appears to be a mashup of the original XBox's and the 360's. Kellogg's marketing people don't want anyone to feel left out. Other than Sony and Nintendo fanboys, that is.
The flavor is "MEGABERRY," meaning 1,048,576 berries, which is a lot to pack into the 3.7-ounce (106-gram) box. Other than the corporate branding and X-treme berryment, the snack's major selling point is the game hints to be found inside. The hints from five games (all sequels) are printed on the rolls' paper backing, much like General Mills's Fruit by the Foot.

The snacks themselves are nothing special: generic fruit roll taste, poorly-stamped XBox logos. The hints, on the other hand, are infinitely helpful:
- Burnout Revenge - "Watch the pre-crash junction videos carefully to prepare where and when you can cause the most damage."
- Lara Croft Tomb Raider: Legend - Use the environment to your advantage.
- Top Spin 2 - Where you aim the ball is as important as how hard you kick it.
- Amped 3 - Combinations of moves make for high scores.
- Star Wars: Battlefront II - The game is easier when you co-op with friends who are not complete morons.
Like I said, infinitely helpful if you're legally brain dead but can still read somehow.
This product is an obvious attempt to make a quick buck by slapping a popular brand onto a food item gamers already buy. The assumption that we buy fruit rolls comes from the stereotype that gamers are obese, when in reality, gamers enjoy physical exercise like power sliding shopping carts around grocery stores until I get those blue sparks.
But it is not a bad product. The hints may help the elderly enjoy their XBox games more, and the flavor, while certainly not deserving of the prefix "mega-," isn't any worse than most fruit snacks.
Kellogg's XBox Rolls get a 2.5 out of 5 for mediocrity in mediocre amounts.